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Senior Customer Marketing Manager, Expansion

OwnBackup

OwnBackup

Marketing & Communications, Customer Service
Englewood Cliffs, NJ, USA
Posted on Wednesday, May 8, 2024

Own is the leading data platform trusted by thousands of organizations to protect and activate SaaS data to transform their businesses. Own empowers customers to ensure the availability, security and compliance of mission-critical data, while unlocking new ways to gain deeper insights faster. By partnering with some of the world’s largest SaaS ecosystems such as Salesforce, ServiceNow and Microsoft Dynamics, Own enables customers around the world to truly own the data that powers their business.

It’s their platform. It’s your data. Own it.

The Job

Own is seeking a dynamic and dedicated Senior Customer Marketing Manager to join our Growth Marketing team. In this role, you will play a key part in developing and executing strategies that drive customer expansion, retention, and revenue growth. This role involves crafting targeted marketing campaigns and initiatives that encourage existing customers to adopt additional products, features, or services, maximizing their value and deepening their relationship with the company.

This is a cross-functional role that requires you to partner closely with the integrated campaigns team and subject matter experts to conceptualize the campaigns and work across the marketing organization to create personalized experiences that address customer needs, communicate value, and enhance overall customer satisfaction.

Join us on this exciting journey of growth and success!

Your Day-to-Day Role

  • Develop and execute customer marketing programs and campaigns aimed at driving expansion and upsell opportunities among our existing customer base.
  • Collaborate with cross-functional teams including sales, customer success, product management, and marketing to develop targeted messaging, offers, and promotions for different customer segments.
  • Implement automated email marketing campaigns, in-product messaging, and nurture programs to engage and educate customers throughout their lifecycle.
  • Monitor and analyze key metrics and KPIs related to customer expansion and retention, and provide regular reports and insights to internal stakeholders.
  • Work closely with the account management team to identify expansion opportunities, develop account plans, and coordinate marketing efforts to support account growth.
  • Stay updated on industry trends, market dynamics, and competitive landscape, and incorporate insights into customer marketing strategies and initiatives.
  • Ensure a positive customer experience across various channels, and work as an advocate for our customers internally.

Your Work Experience

  • 5-8 years of experience in customer marketing, growth marketing or similar function, minimum of 1-2 years in expansion and cross-sell.
  • Experience creating and executing marketing campaigns and programs that drive customer upsell and cross sell pipeline.
  • Experience partnering closely with marketing, sales and customer success teams.
  • Exhibit strong organizational, communication, time management, and relationship building skills.
  • Proficient in Salesforce, specifically with building campaigns and reports; Gainsight for customer segmentation and communication; experience using 6Sense a nice to have.

Important Details

This is a full-time position. The ideal candidate will work out of our Englewood Cliffs, NJ office a minimum of 3 days per week to maximize collaboration and interaction with the business. Travel may be required.

Own is dedicated to creating an environment where employees thrive, which is why base pay is only one part of the total compensation package that is provided to compensate and recognize employees for their work. This role may also be eligible for unlimited PTO, generous medical benefits, a 401(k) savings plan with a 4% employer match, discretionary bonuses/incentives, and stock options. We also offer catered lunches in the office five days a week, a full fitness center, and free shuttle bus service to and from New York City.

Creating an environment where employees thrive also means making sure every employee feels accepted. As we scale to help all types of companies protect precious data, our team must reflect the diversity we serve. Own is an Equal Opportunity Employer and we believe that every employee in the company brings a unique perspective that they can and should contribute in order to make an impact every day. We strive to be one team and one culture that builds trust through transparency. We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status or disability status.

Learn more at owndata.com.

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