Head of Pricing & Packaging
Axonius
Overview: As the Head of Pricing & Packaging, you will be responsible for developing and executing pricing strategies and packaging solutions that maximize revenue, enhance market competitiveness, and drive customer acquisition and retention. This role requires a deep understanding of market dynamics, customer needs, and competitive positioning within the cybersecurity industry.
Key Responsibilities:
- Strategic Pricing Development:
- Develop and implement comprehensive pricing strategies that align with Axonius’s business objectives and market positioning.
- Analyze market trends, customer needs, and competitor pricing to inform pricing decisions and adjustments.
- Conduct regular pricing reviews and adjustments based on performance metrics, market changes, and feedback.
- Packaging & Product Offering:
- Design and optimize packaging strategies that effectively convey the value proposition of Axonius’s solutions to different customer segments.
- Collaborate with Product Management and Marketing teams to ensure packaging aligns with product features, benefits, and target markets.
- Develop pricing models and tiered packaging structures that support enterprise and SMB customer segments, and specific industry verticals
- Market Research & Analysis:
- Lead market research initiatives to gather insights on customer preferences, competitive pricing, and industry trends.
- Utilize data-driven approaches to assess the effectiveness of pricing strategies and make data-backed recommendations.
- Conduct pricing research via customer and 3rd party surveys, customer and prospect interviews, and internal data analysis
- Cross-Functional Collaboration:
- Work closely with Sales, Finance, Product Management, and Marketing teams to ensure alignment on pricing and packaging strategies.
- Provide guidance and support to the Sales team on pricing negotiations, discounting strategies, and value communication.
- Revenue Growth & Profitability:
- Identify opportunities for revenue growth through pricing optimization and innovative packaging solutions.
- Monitor and analyze the impact of pricing changes on sales performance, profitability, and customer satisfaction.
- Communication & Training:
- Develop and deliver training materials to internal teams on pricing strategies, packaging changes, and value propositions.
- Communicate pricing updates and strategies clearly to ensure consistent understanding and execution across the organization.
Qualifications:
- Experience: Seasoned B2B SaaS product marketer, including a minimum of 7-10 years of experience in pricing, packaging, or related roles within the technology or cybersecurity industry. Proven track record of developing and implementing successful pricing strategies. This person will be first-in-role for pricing and packaging with the Product Marketing organization, and must effectively partner with leaders across the business at all levels, including C-Suite.
- Skills:
- Strong analytical skills with the ability to interpret complex data and make informed decisions.
- Excellent communication and presentation skills, with the ability to influence and collaborate with cross-functional teams.
- In-depth understanding of market dynamics, customer segmentation, and competitive analysis in the cybersecurity space.
- Experience with pricing software and tools is a plus.
- Attributes:
- Strategic thinker with a keen eye for detail and a proactive approach to problem-solving.
- Ability to thrive in a fast-paced, high-growth startup environment.
- Passion for cybersecurity and a deep understanding of industry trends and challenges.
What We Offer:
- Competitive salary and equity options.
- Comprehensive benefits package, including health, dental, and vision insurance.
- Flexible work arrangements, including remote work opportunities.
- A dynamic and inclusive work environment with opportunities for professional growth and development.
If you’re a forward-thinking pricing and packaging professional with a passion for cybersecurity, we’d love to hear from you. Apply now to join the Axonius team and help us shape the future of cybersecurity asset management!
#LI-REMOTE #LI-LW1
Axonius is committed to fair and equitable compensation packages. A candidate’s salary will be based on qualifications and relevant experience. In addition to a competitive salary, our packages include stock options, attractive benefits, and an annual bonus.
A little more about Axonius:
Axonius gives customers the confidence to control complexity by mitigating threats, navigating risk, automating response actions, and informing business-level strategy. With solutions for both cyber asset attack surface management (CAASM) and SaaS management, Axonius is deployed in minutes and integrates with hundreds of data sources to provide a comprehensive asset inventory, uncover gaps, and automatically validate and enforce policies. Cited as one of the fastest-growing cybersecurity startups, with accolades from CNBC, Forbes, and Fortune, Axonius covers millions of assets, including devices and cloud assets, user accounts, and SaaS applications, for customers around the world.
Headquartered in New York, New York, Axonius employs over 600 people worldwide. Axonius is named to the 2024 Forbes Cloud 100 and was named to Dun’s Best Start Up Companies to Work for Over 100 Employees. Axonius is recognized with the Great Place to Work Certification™ and for two years in a row, Axonius was ranked Deloitte Technology Fast 500 list. Axonius has been cited as the fastest growing cybersecurity company in history by revenue.
At Axonius we support a diverse and inclusive workplace and believe in equal employment opportunity. We welcome people of different backgrounds, experiences, abilities and perspectives, regardless of race, color, ancestry, religion, age, sex, gender identity, national origin, sexual orientation, citizenship, marital status, disability, or Veteran status.
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