Remote, US

C8 Health is a fast-growing digital health startup on a mission to transform how healthcare organizations implement their best practices, improve patient outcomes, and scale care efficiency.

We are now entering a phase of rapid growth and are seeking a Director of Demand Generation to join our team.

About the Role

We’re looking for a highly driven and hands-on Director of Demand Generation to own and scale our end-to-end demand generation engine. This is a critical role responsible for driving pipeline growth, optimizing conversion across the funnel, and building a repeatable, data-driven acquisition strategy.

This role will start as an individual contributor, with a clear path to build and lead a high-performing demand generation team over time.

• Own Demand Generation Strategy & Execution
• Develop and execute a comprehensive, multi-channel demand generation strategy to drive qualified pipeline and revenue
• Own the full funnel: awareness, acquisition, lead nurturing, conversion, and pipeline acceleration

• Build and Optimize Growth Channels
• Manage and optimize channels including paid media, email, SEO/SEM, content syndication, webinars, partnerships, and outbound support
• Continuously test, iterate, and scale high-performing campaigns

• Leverage AI for Growth
• Implement and experiment with AI tools to improve targeting, personalization, outreach, and lead nurturing
• Drive automation and efficiency across marketing workflows

• Lead Nurturing & Lifecycle Marketing
• Design and optimize lead scoring, segmentation, and nurturing programs
• Partner closely with Sales to improve conversion rates and pipeline velocity

• Data-Driven Decision Making
• Own performance metrics across the funnel (MQLs, SQLs, pipeline, CAC, conversion rates)––
• Build dashboards, analyze performance, and translate insights into action

• Cross-Functional Collaboration
• Work closely with Sales, Product Marketing, and Content to align messaging, campaigns, and GTM strategy

• Build for Scale
• Lay the foundation for a scalable demand generation engine
• Hire and lead a team as the function grows
  

Experience

• 3+ years of direct demand generation experience in a high-growth startup environment
• Strong preference for candidates who have owned demand generation from Series A through Series C stages
• Proven track record of driving pipeline and revenue growth

Full-Funnel Expertise

• Deep understanding of all aspects of demand generation, including:
• Paid acquisition
• Lifecycle marketing & nurture programs
• Marketing automation & CRM systems
• Conversion optimization
• Analytics and attribution

Hands-On Operator

• Willing and able to execute independently (this is not a purely strategic role)
• Comfortable building programs from scratch

AI & Modern Tooling

-Familiarity with AI tools and platforms for:

• Campaign optimization
• Personalization
• Outreach and lead nurturing

-Curious and proactive about leveraging new technologies

Analytical & Data-Driven

• Strong ability to interpret data and translate it into actionable insights
• Experience with marketing analytics tools and dashboards

Startup Mindset

• Thrives in fast-paced, ambiguous environments
• Builder mentality with a bias toward action
  

• Experience in Healthcare B2B SaaS
• Experience working closely with Sales teams in a PLG + sales-assisted motion
• Prior experience hiring and managing a demand generation team
  

• Own and shape the entire demand generation function
• Direct impact on company growth and revenue
• Opportunity to build and lead a team from the ground up
• Work at the intersection of growth, data, and AI