Director of Demand Generation
Cymulate
Sales & Business Development
New York, NY, USA · Fairfax, VA, USA · Remote
Posted on Jun 11, 2024
Make Your Mark
Cymulate’s Continuous Security Validation enables companies to challenge, assess and optimize their cyber-security posture against the evolving cyberthreat landscape, simply and continuously.
With world-class clients like YMCA, Brinks, and EuroNext we strive to bring the highest level of service to everything we do. Our team is made up of the very best people for the job and as we grow, we’re always on the lookout for people with the skills, experience, and personality that will let us both shine. With high scores on Gartner and Glassdoor, our clients and employees have let us know what they love about us.
WHAT YOU WILL DO:
- Oversee and manage the marketing generated pipeline, with a strong focus on digital channels
- Build and optimize our digital inbound "machine," including all paid media (search, social, display), organic media (social, SEO), and operations/tech stack management
- Create and manage integrated marketing campaigns to achieve demand generation targets, ensuring accurate measurement and tracking of KPIs
- Work closely with the SDR team and Sales team to be a bridge towards improved enablement and conversion rates across the entire marketing funnel
- Manage MarTech solutions and vendors to ensure streamlined processes
- Partner with Sales, Product Marketing, Communications, and other internal teams to ensure a holistic view of the business is seen to drive demand
WHAT YOU WILL NEED:
- 10+ years of experience in demand generation, with a strong background in cybersecurity and digital marketing
- Bachelor’s degree in marketing, business, or a related field
- Proven leadership experience, with the ability to inspire and motivate a team to achieve goals
- Experience working with SDR teams to improve lead quality and conversion rates
- Experience with SEO, SEM, social media advertising, and analytics tools
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions
- Passion for results, measurement and optimization to continuously drive ROI
- Ability to manage multiple competing projects at various levels of scale
- Ability to report to our Midtown office at least 3 days per week
- Willingness to thrive in a multinational, fast-paced, startup environment
The base salary for this role is between $170,000-190,000