Senior Regional Marketing Manager
Cymulate
Make Your Mark
Cymulate’s Continuous Security Validation enables companies to challenge, assess and optimize their cyber-security posture against the evolving cyberthreat landscape, simply and continuously.
With world-class clients we strive to bring the highest level of service to everything we do. Our team is made up of the very best people for the job and as we grow, we’re always on the lookout for people with the skills, experience, and personality that will let us both shine. With high scores on Gartner, G2 and Glassdoor, our clients and employees have let us know what they love about us.
The Senior Regional Marketing Manager is responsible for planning, organizing, and executing a comprehensive regional marketing strategy across the Americas region. This includes direct and partner-led initiatives, integrated campaigns, ABM programs, digital marketing, in-person and virtual events, and webinars. The role works closely with both Marketing and Sales teams to develop programs that drive measurable results—generating new pipeline, accelerating existing opportunities, supporting cross-sell/upsell efforts, and increasing brand visibility—by marketing both to direct customers and partner channels.
WHAT YOU WILL DO:
- Regional Marketing Strategy and Execution
- Take a hands-on approach in developing and executing the marketing strategy for your region
- In partnership with the Senior Director of Global Demand Generation, own the regional marketing plan including optimization and expansion of programs that drive strong ROI
- Focus on two core objectives: generate marketing-sourced pipeline and accelerate deal velocity
- Collaborate with other regional leaders to scale successful campaigns across Americas region
- Own and manage the regional marketing budget
- Account-Based Marketing (ABM) Strategy
- Drive the adoption and execution of ABM go-to-market strategies in your region
- Partner with the Global ABM Manager to educate and enable the regional team on ABM best practices
- Collaborate with the DG and ABM teams to identify and track target accounts across the Americas region
- Work with DG/ABM team and execute 1: Few campaigns and 1:1 campaign
- Data-Driven Insights and Performance Analysis
- Understand the market dynamics and business segments that influence the region
- Conduct ongoing analysis of marketing performance and key KPIs
- Recommend and implement actions to meet or exceed regional marketing goals
- Align marketing efforts with revenue targets and conduct gap analysis with corrective planning as needed
- Sales Alignment and Collaboration
- Serve as the primary marketing contact for regional sales leadership (SDRs, AEs, and Regional VPs)
- Build and maintain strong relationships with sales stakeholders
- Participate in sales calls and provide regular marketing updates
- Lead and facilitate Sales & Marketing meetings to ensure alignment on goals and priorities
- Team Leadership and Development
- Coach and mentor your direct reports (which can include 1-2 Marketing/Field Specialists)
- Conduct regular performance reviews and provide ongoing feedback
- Offer clear direction through effective planning, organization, and project management
WHAT YOU SHOULD HAVE:
- 4–5 years of experience in a B2B field marketing role, with a proven track record of driving pipeline and revenue impact
- 2–3 years of experience in a people management or team leadership capacity
- Experience in cybersecurity marketing is highly preferred
- Demonstrated success in leading and executing ABM strategies in close partnership with sales teams
- Proven ability to plan and execute high-impact, ROI-focused events and marketing activities
- Strong cross-functional collaboration skills with the ability to influence and align across teams
- Willingness to travel up to 30% as needed to support regional programs and events