As Growthspace continues to expand, we're seeking a talented and creative Product Marketing Manager to join our team.

As a Product Marketing Manager, you will play a crucial role in developing and executing product marketing strategies to drive awareness, adoption, and growth. You will collaborate closely with cross-functional teams, including product management, sales, and marketing, to ensure alignment and effectiveness of marketing initiatives. This is an exciting opportunity for a proactive and results-driven individual to make a significant impact in a fast-paced startup environment.

Responsibilities:

• Develop comprehensive product marketing plans and strategies to promote our platform, including messaging, positioning, and go-to-market strategies.
• Create compelling marketing collateral, including product presentations, sales enablement materials, case studies, and website content, to effectively communicate product features, benefits, and value propositions.
• Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and use insights to inform marketing strategies and tactics.
• Collaborate with cross-functional teams to launch new products and features, including coordinating product launches, developing launch materials, and managing launch timelines.
• Develop and execute marketing campaigns across various channels, including digital marketing, email marketing, social media, and events, to drive user acquisition, engagement, and retention.
• Measure and analyze the performance of marketing campaigns and initiatives and use data-driven insights to optimize strategies and achieve KPIs.
  
  

Requirements:

• 4+ years of experience in product marketing, preferably in the L&D/HR Tech industry.
• Proven track record of developing and executing successful product marketing strategies and campaigns.
• Strong ability to break down complex concepts into extremely simple and clear terms - comfortable with delivering presentations in a range of environments, from industry conferences to customer briefings to internal teams and leadership
• Strong writing and communication English skills, with the ability to craft clear and compelling messaging and content.
• Strong project management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple initiatives simultaneously.
• Analytical mindset, with the ability to interpret data and insights to drive marketing decisions.
• Creative thinker with a passion for innovation and problem-solving.
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
• Team player with strong collaboration and interpersonal skills.
• Bachelor's degree in Marketing, Business, or related field.