The Role

We are seeking an experienced, highly motivated, and self-driven Regional Account Manager (RAM) with a strong passion for agriculture, customer success, and retention. This role owns and grows a defined territory across Indiana, Michigan, Ohio, and Wisconsin and plays a critical role in ensuring customer success through consistent field presence, strong relationships, and clear value delivery.

The territory consists primarily of established accounts that require hands-on support, frequent communication, and clear guidance to fully realize the value of Taranis. Success in this role comes from building trust, being present throughout the season, and helping customers clearly understand and demonstrate ROI—both for their growers and within their own organizations.

The goals of this role are twofold:

• Grow and deepen existing accounts through adoption, expansion, and measurable ROI impact
• Secure contracts with a limited number of new accounts in the region through a highly consultative sales approach

This position is based within the territory and requires frequent travel. A home base near Westfield, Indiana is preferred but can be discussed.

Core Accountability

• Drive revenue growth across the assigned territory through retention, expansion, and selective new customer acquisition
• Own commercial relationships, including contracts, renewals, and expansion discussions
• Lead account strategy and ensure customers clearly realize and demonstrate ROI from Taranis

Success metrics include revenue attainment, renewals, account expansion, ROI realization, and regional growth.

Key Responsibilities

Account Ownership & Revenue Growth

• Serve as the primary, consistent point of contact for customers in the assigned territory
• Grow and deepen existing accounts through adoption, expansion, renewals, and increased engagement
• Prospect and close new business opportunities within the available market in the region
• Lead contract discussions, renewals, pricing conversations, and commercial negotiations
• Identify opportunities to increase engagement and expand Taranis’ footprint within accounts
• Develop and execute yearly, quarterly, and weekly sales plans aligned with regional goals
• Accurately track activity, pipeline, and forecasts in Salesforce

Field Presence & Customer Enablement

• Maintain a high-touch, in-field presence with customers throughout the season
• Clearly set expectations with customers pre-season and actively follow up during the growing season
• Guide customers on how to operationalize Taranis within their business workflows
• Help customers demonstrate clear ROI—both to growers and within their internal organizations
• Deliver in-person and virtual trainings, webinars, and presentations on the Taranis platform
• Handle customer challenges and issues proactively, efficiently, and with a solutions-oriented mindset

Cross-Functional Collaboration

• Work closely with Customer Success to support onboarding, platform adoption, engagement, proof of value, and renewal readiness
• Partner with Product Marketing to share structured customer feedback, field insights, and support feature launches and go-to-market initiatives
• Coordinate with Operations / Flight Operations to ensure service delivery aligns with customer expectations and commercial commitments

Collaborate cross-functionally to ensure seamless execution and a strong customer experience

Required Qualifications

• 5+ years of experience in agricultural input sales with a proven track record of success
• Intermediate agronomic knowledge in corn and soybean production systems
• Experience managing complex, consultative sales cycles
• Clear understanding of sales targets, forecasting, and budget management
• Strong communication and interpersonal skills, with the ability to present strategy to key stakeholders
• Results-oriented with strong follow-up, ownership, and accountability
• Willingness and ability to travel frequently within the territory

Preferred Qualifications (Advantage)

• 2+ years of experience in Precision Agriculture or AgTech sales
• Intermediate knowledge of precision agriculture, imagery, or digital agronomic tools
• Established connections within the Ag industry
• Existing network within ag-retail channels

Experience using Salesforce, HubSpot, Google Suite, and Zoom (preferred but not required)