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Vertex Ventures Israel
Vertex Ventures Israel

Product Marketing Manager



Marketing & Communications, Product
United States · Remote
Posted on Friday, June 28, 2024

Product Marketing Manager

  • Product
  • USA Remote
  • Full-time


Who are we?

Zencity is a mission-driven startup re-inventing the way governments hear from, understand, and engage with their residents. Our community input & insights platform and community survey solution use advanced NLP and ML algorithms to help government organizations make data-driven decisions. Our global team of urban enthusiasts and data geeks works with over 300 cities - from Los Angeles, to Chicago, to Austin. If you’re passionate about joining a growing and dynamic company focused on leveraging data and tech to work on real-world challenges and radically improve life in cities – your place is with us!

About the Role:

We’re looking for an experienced, action-oriented Product Marketing Manager who is all-in on increasing adoption. You will craft the narrative and create the campaigns that bring attention to new platform capabilities. You will create content that enables clients and staff to extract the most value from our platform. Your role deeply depends on and supports the Customer Success, Professional Services, Marketing and Product Design & Management Teams in our collective mission to transform community engagement.

What You’ll Do:

  • Learn from Product Managers how clients derive value from our platform and how upcoming features will help enable them to accomplish their key jobs to be done
  • Define the communication strategy and story that connects product improvements to the needs and aspirations of our local government customers
  • Inform staff and customers of changes and additions in the Zencity product suite via in-product call-outs, emails, webinars, training sessions and the help center
  • Design cross-channel product campaigns that address key challenges/opportunities
  • Write copy in both marketing and informational styles to support product adoption campaigns
  • Coordinate an editorial calendar across product marketing channels that keeps the team in the loop on all product marketing activities and ensures no channel is overused
  • Define rhythms and processes to optimize collaboration on recurring marketing efforts
  • Track, analyze, and report the success of product marketing initiatives against interaction, adoption, and retention KPIs, re-prioritizing future efforts around learnings
  • Conduct competitor analysis and monitor feature requests to stay up-to-date with industry trends, how we measure up against competition and customer needs/desires
  • Collaborate with the marketing team on shared initiatives and asset delivery that affects both current and prospective customers
  • Provide guidance to the onboarding/training manager to ensure that their activities are cohesively contributing to the broader vision of engaged and empowered clients

What You’ll Bring:

  • 3+ years experience in product management / marketing or related field
  • College degree in Marketing, Business Administration or applicable field
  • Strong organizational and task management skills to balance multiple projects
  • Basic capabilities in creating/editing screencasts / screenshots of product capabilities
  • Proficiency in conducting competitive analysis and market research
  • Exceptional written and verbal communication skills, experience copywriting
  • Excellent knowledge of CRM software and digital marketing tools and techniques.
  • Ability to work effectively in cross-functional teams
  • Flexibility to collaborate with team members across time zones from IST (UTC+2) to PST (UTC-8)
  • A passion to help local government organizations build resident trust and improve their communities!