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Vertex Ventures Israel
Vertex Ventures Israel

Sr. Product Marketing Manager



Marketing & Communications, Product
Boston, MA, USA
Posted on Thursday, May 2, 2024
About us:

Gen AI and low-code/no-code platforms are placing more power than ever in the hands of business professionals, allowing them to address their own needs rather than wait for IT. Unfortunately, it also opens the door for hackers and costly mistakes. Zenity is the first security and governance platform to help organizations adopt business productivity tools without compromising on security, compliance, or efficiency.

About the job:

We are seeking an energetic and creative Product Marketing Manager to join our growing marketing team. The ideal candidate will possess a deep understanding of cybersecurity products and the AppSec market and be an excellent communicator; both verbally and written. You will play a crucial role in developing and executing go-to-market (GTM) strategies, enhancing sales enablement, and leading content creation initiatives.

Key Responsibilities:

  • GTM Strategy Development: Craft and implement comprehensive go-to-market strategies for our growing platform. Analyze market trends, customer needs, and competitive landscapes to position Zenity effectively
  • Sales Enablement: Equip our sales staff with essential insights, including sales training materials, product collateral, and competitive analyses to improve sales effectiveness and achieve revenue targets.
  • Content Creation: Lead and coordinate the development of engaging content that resonates with our target audiences, such as whitepapers, blog posts, case studies, and product videos, to drive brand awareness and product demand.
  • Product Messaging: Iterate and develop clear and compelling product messaging that differentiates our solutions in the marketplace. Ensure consistency of messages across all marketing channels and materials.
  • Market Intelligence: Keep abreast of industry trends and maintain a close eye on competitors. Gather insights to inform product and marketing strategy adjustments.


What Will Serve You Well in this Role:

  • 5+ years of experience in product marketing, preferably within the AppSec or cybersecurity industry
  • Proven track record of developing effective GTM strategies and supporting sales and product teams in a tech-focused environment.
  • Strong Communicator. Outstanding communication and interpersonal skills, with the ability to interact at all levels of the organization and with external partners.
  • Multi-tasker. Ability to manage multiple projects simultaneously and under tight deadlines.
  • Sense of ownership. Highly professional and displays autonomy and confidence to make quick decisions based on analysis and seeing them through
  • Creative. Ability to think outside the box and come up with fresh ideas that help Zenity differentiate itself from the pack
  • Intellectually curious. Always be learning about Zenity, technological forces in the market, our sales process, our product development, and our people
  • Built with a sense of urgency. Displays a "can do" spirit, hard workers, always aiming to get the job done