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Vertex Ventures Israel
Vertex Ventures Israel

Senior Marketing Manager



Marketing & Communications
New York, NY, USA
Posted on Wednesday, February 28, 2024

If you shop online (and who doesn’t these days?), then chances are you’ve already interacted with Yotpo. We’re a leading eCommerce retention marketing platform, on a mission to help brands of all sizes turn one-time shoppers into customers for life. Loyalty programs, SMS and email marketing, subscriptions, and reviews are our bread and butter, but we have more solutions up our sleeve, too.

We have teams across the world, including the US, Canada, UK, Israel, Bulgaria, and Australia — and we’re still growing. Our primary goal is to deliver the best technology in the industry.

You can hear all about it in our latest brand video.

Sounds exciting? Then read on, because we’re in pursuit of the best and the brightest minds to help us achieve our vision.

We’re seeking a dynamic and results-oriented Demand Generation Manager to join our US marketing team based in New York City. Reporting directly to the Director of Demand Gen US, the Senior Demand Generation Manager will play a pivotal role in driving Yotpo's marketing initiatives, increasing brand visibility, and supporting lead generation efforts in the US market.

The ideal candidate will be a strategic thinker and a tactical executor, capable of developing and implementing comprehensive marketing strategies to enhance brand awareness, drive customer acquisition, and fuel revenue growth.

How you’ll make an impact:

  • Strategic Marketing Leadership: Develop and execute a full-funnel B2B demand generation strategy that effectively increases brand awareness and drives customer acquisition. This includes orchestrating top-funnel awareness programs to mid- and bottom-funnel initiatives, ensuring alignment with business objectives and target audience needs.
  • Cross-Functional Collaboration: Work closely with cross-functional teams, including Online Acquisition, Field Marketing, Brand, Product Marketing, Ops, Sales, and Partners, to create integrated marketing campaigns. Foster strong relationships with key stakeholders to ensure campaigns are aligned with business trends and industry shifts.
  • Campaign Management: Manage end-to-end campaign execution, from ideation and planning through to implementation and analysis. Utilize a data-driven approach to measure, report, and optimize campaign effectiveness, ROI, and KPIs, including Signups, MQLs, SALs, and ACV.
  • Content Creation & Branding: Oversee the creation of compelling marketing collateral, such as website content, blog posts, case studies, and sales enablement materials, to support demand generation efforts.
  • Market & Product Expertise: Be the ultimate products expert, understanding the products’ strengths, weaknesses, competition, buyer persona, key pain points, and value propositions inside out. Use this expertise to inform and optimize the demand generation funnel.

About you:

Core Competencies:

  • You’re an excellent communicator who can lead your business partners and team members to successful outcomes.
  • A problem-solver, you have exceptional organizational skills and attention to detail while keeping focus on quality content and design.
  • Effectively multitasking, you thrive in fast-paced environments.
  • You’re a creative thinker with a passion for driving innovation and continuous improvement, thanks to your analytical and results-oriented approach

Professional Experience:

  • 5+ years in online marketing, with a preference for B2B SaaS or eCommerce software sectors.
  • Understanding of B2B sales funnels, Brand, Content marketing, and Account-Based Marketing (ABM).
  • Proven success in cross-functional collaboration and project management.
  • Experience with Salesforce, HubSpot, and familiarity with marketing tech stacks.
  • Valid U.S. work authorization.

If you don’t meet 100% of the qualifications outlined above, that’s okay! We believe in hiring people, not just skills. If you have a passion to learn and are excited about eCommerce and technology, then we want to hear from you.

About Yotpo US:

  • 100% coverage of employee medical premiums; 90% coverage for dependent/family premiums.
  • 100% coverage of employee dental + vision premiums.
  • Comprehensive life and disability insurance.
  • Flexible Time Off (FTO) policy, sick time, and paid holidays.
  • Equity in options.
  • Company sponsored 401K matching.
  • Pre-tax Commuter and Healthcare benefits.
  • Comprehensive paid leave for new parents and Dependent Care FSA.
  • Individualized career development, rewards and recognition.
  • Wellness and philanthropic programming and events.
  • We are now working in a flexible hybrid capacity.

Yotpo’s employee-centric culture has consistently earned us coveted spots on Built In’s Best Places to Work lists in both NYC and Austin over the years. Directly inspired by employee feedback, we create opportunities to bring our teams together. Yotpo programming includes team events, educational fireside chats, end of year celebrations, affinity groups and partnerships.

Yotpo is for everyone, and we’re committed to anti-racist work. We welcome and employ people regardless of race, color, gender identity, religion, genetic information, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or Veteran status. We are proud to be an equal opportunity employer, a place where your voice is heard and your perspective is encouraged. Come join us and help us build a global company where we're all proud to belong.

Base salary $115,000 - $130,000

In addition to base salary, this role includes a variable compensation component.

Base salary ranges are determined by multiple factors unique to each candidate, including skills and local market benchmarks.